What started out as a favor for a friend who is the CEO turned into a multi month project to help launch and establish an innovative lifestyle/cannabis brand based in Los Angeles
print ads and outdoor
display banners
Because the Cannabis industry can't use modern DCO tools we had to create a system to manually create hundreds of banners and traffic them to create a demand funnel.
pack for the playa
I helped on many promotions, Mother's, Father's day and a special edition dust free pack for Burning Man that almost made it onto KTLA but a live school shooting newscast cancelled the segment. We also made custom branded bandanas for the influencers attending.
proposed collateral and packaging