1000 Ads
One of the very first uses of highly targeted and relevant video ads on Facebook.
The first step in being persuasive is being relevant. And thanks to platforms like Facebook, we know more about our customers than ever before.
To show how the Lexus NX delivers utility without sacrificing style, we used data in a way no brand ever had before using Facebook’s unparalleled ability to target by individual interest and affinity let us segment the Lexus NX target by demographics, interests, geographical location and vehicle affinity. We worked to hone in on users’ specific interests so that we could create messaging for them that wasn’t just relevant, but hyper-relevant.
The then created 1076 unique ads that reached millions of people in a way that mattered specifically to them. While the results looked effortless, pulling it off took an unforgiving mix of hard work, technical ingenuity, flexibility and strategy. In the end, we had a campaign that was highly engaging for consumers and both efficient and effective for Lexus.
AWARDS
Adweek Media Plan of the Year: Best Use of Data
Bronze Effie
AME Award
ECHO Award
Facebook Creative Award 2015
World Luxury Award: Gold
Bronze Effie
AME Award
ECHO Award
Facebook Creative Award 2015
World Luxury Award: Gold