LF-Z AR
AR Application
Originally intended for a full Geneva Auto Show reveal the Lexus LF-Z was launched virtually via lifestream due to Covid 19 and the limits that were placed on lexus International due to immigration restrictions in Switzerland.
We had a few ideas for extending and showing the design and technology within this concept at exhibition level but at very short notice we were asked to pivot and come up with something that would journalists and enthusiasts access to explore the lines of the concept car from the safety of their homes.
We had a few ideas for extending and showing the design and technology within this concept at exhibition level but at very short notice we were asked to pivot and come up with something that would journalists and enthusiasts access to explore the lines of the concept car from the safety of their homes.
We could do this because of the way we had engineered and worked with the CAD data in such a way that it was pliable and the ability of our 3D artists and coders who were in house.
A fun project within the larger LF-Z project scope.
Still available in the app stores:
