Pivot Coldbrew

This was a freelance project for a friend of a friend. Our coffee client came to us with an existing name but had doubts about the previous agencies work so needed a complete positioning, naming and then brand identity phase.

What started out as a simple can you help us with packaging became a massive undertaking before establishing a distinct shelf presence with packaging and naming the five flavors. All while the world stopped for the pandemic. 
Early label designs that weren't chosen.
As part of the brand design we decided to create our our visual language of  iconography,
We built a massive brand guidelines book and design system.
And selected an image library to be used (and credited) in content marketing.