![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/d452dabf-cfbb-49e8-a318-e623f166ee76_rw_1920.jpg?h=b54acfe2f689d1b94ef454723b07bfe9)
Pivot Coldbrew
This was a freelance project for a friend of a friend. Our coffee client came to us with an existing name but had doubts about the previous agencies work so needed a complete positioning, naming and then move onto a brand identity phase.
What started out as a simple can you help us with packaging became a massive undertaking before establishing a distinct shelf presence with packaging and naming the five flavors. All while the world stopped for the pandemic.
What started out as a simple can you help us with packaging became a massive undertaking before establishing a distinct shelf presence with packaging and naming the five flavors. All while the world stopped for the pandemic.
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/25391bff-7415-47d7-b29f-7a9d3b2f2ef7_rw_1200.png?h=17e85d1855f095aba2cf19e755c2e383)
a product first brand
From 3d renderings to finished product on shelf we named flavors, created a visual design system and designed packaging o stand out at retail.
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/84cedb5d-d2e3-4f67-a246-2733062b8a46_rw_3840.png?h=bf4515003d8643c81a081c9b909863ee)
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/f0cbacd1-efa9-4b48-ad84-31126aeb91c3_rw_1920.jpg?h=b074c611480f156e8581855fc895773b)
A unique custom pattern for each flavor - looks easy but was extremely hard to generate this complete wrap around pattern - I made five unique patterns - one for each flavor.
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/acc189a5-7692-4199-a366-e63c69f4a2e5_rw_3840.png?h=4526deca208b888e986848f09274282c)
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/d3f305d7-25b0-41d7-9ffb-389e1abe3566_rw_1920.png?h=ee00c04144a9783583583e2d5c6d2543)
As part of the brand design we decided to create our our visual language of iconography,
Early label designs that weren't chosen.
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/667b3e71-6a7a-48bc-a9b1-50eba5be775b_rw_1200.png?h=70a3856582431462bbd1d763827262db)
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Marketing support
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/c089f95a-05f0-4d38-b65c-ffb5aca9eafb_rw_1920.jpg?h=52ca1a4016fd6e2b6f37b36878487025)
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We built a massive brand guidelines book and design system.
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/389a90cd-df64-4eb7-8544-77dff296e207_rw_1920.jpg?h=d0329062f4af7d248d1525937a75eec7)
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![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/280afb8c-110d-454e-bda2-5f3ad3137f42_rw_3840.jpg?h=634c41b313b59d6e1aa2062718282470)
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/7ecab93a-77d3-4e0c-b50a-8b2c2c34b599_rw_3840.jpg?h=571461489c414d98edb7f8a6ee868967)
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/7f713985-165a-4eef-a977-549e7f0f877b_rw_3840.jpg?h=db7577ac2bed162220e254c418182f59)
And selected an image library to be used (and credited) in content marketing.
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/3b466c8f-159b-493e-8592-e07a11e82662_rw_3840.jpg?h=94c1c13e83071296da8c682a6ec3c3df)
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early mood boards for tone
I love how close the identity stayed to these mood boards.
![](https://cdn.myportfolio.com/574bd0f810baf5c8701a8f6bb831a984/d1bd36c9-ca16-4edd-9362-86dd977c93ab_rw_1920.png?h=85625b85c7e62c0ac0a57a155d41caa5)
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