elevate VR
Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR to reveal what inspires pro cyclist Christian Vande Velde to love the sport of cycling. Through a striking visual narrative shot in the mountains of Malibu, Lexus Elevate allows viewers to experience, from a unique perspective, how it feels to train and ride like Christian Vande Velde. In addition, by using groundbreaking technology and camerawork that is unprecedented in VR cinema, we created an unforgettably visceral perspective on the intensity of cycling.
AWARDS
Digital Hollywood: Best in Storytelling in Advertising & Film Promotion - VR-AR-Immersive
FWA: Adobe Cutting Edge of the Week
FWA: Mobile of the Day
FWA: Site of the Day
Graphis Advertising 2016: Gold
Lurzer International Archive Feature

the 2D trailer
the 360 video